Italy: incidence rate commercial promotion on GDO revenues in 2000-2015

This statistics illustrates the incidence rate of commercial promotion on GDOs turnover in Italy between 2000 and 2015. In 2015, commercial promotion affected 31 percent of the total turnover of GDOs.

Incidence rate of commercial promotions on GDO turnover in Italy between 2000 and 2015

Incidence rate
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Release date

February 2017



Survey time period

2000 to 2015

Supplementary notes

* GDO includes hypermarkets, supermarkets, and private shops.
GDO stands for 'Grande Distribuzione Organizzata' and it refers to large retail distribution.

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