Leading reasons to use supermarket apps in the Netherlands 2019

As of 2019, the majority of consumers surveyed in the Netherlands as part of the 2019, Deloitte Consumer Survey indicated that they did not use a supermarket app. Close to three quarters of respondents indicated that they made no use of apps offered by supermarkets to do shopping, while among respondents who did use apps, the majority did so to search for offers or make shopping lists.

What are the reasons for using a supermarket app?*

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Source

Release date

September 2019

Region

Netherlands

Survey time period

June 3, 2019 to June 12, 2019

Number of respondents

2,274 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

* The question was originally phrased in the source as follows: "Gebruikt u wel eens een app van een supermarkt? Kunt u ook aangeven waarvoor u de app gebruikt? (indien ja, meerdere antwoorden mogelijk).'' (English: Do you use sometimes an app from the supermarket? Can you describe for what you are using the app for?)

Multiple answers were possible.

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Statistics on "Jumbo supermarkets"

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