Importance of product range-related aspects in supermarkets in the Netherlands 2019

As of 2019, the quality of fruits and vegetables and the supply of products were among the factors which consumers surveyed in the Netherlands considered to be the most important aspects of the product ranges of supermarkets. On a scale of 1 to 10, the quality of fruits and vegetables, the supply of products available, and the variety of fruits and vegetables were all rated above eight in importance. Meanwhile, being able to purchase fresh fish in the evening and the availability of Halal processed products were among the aspects which respondents were least concerned with.

How important are the following aspects of the product range of a supermarket to you?*

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Release date

September 2019



Survey time period

June 3, 2019 to June 12, 2019

Number of respondents

2,274 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

* The question was originally phrased in the source as follows: "Hoe belangrijk vindt u de volgende aspecten van het assortiment van een (web)-supermarkt?"

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Statistics on "Jumbo supermarkets"

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