Radio and Spotify ad recall rate in Belgium 2016

This statistic shows the share of respondents who recall radio and Spotify advertisement in Belgium in 2016, by audio platform. During the surveyed period in 2016, roughly 65 percent of the radio listeners indicated they recall radio advertisements.

Share of respondents who recall radio and Spotify advertisement in Belgium in 2016, by music platform

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Source

Release date

October 2016

Region

Belgium

Survey time period

May 2016

Number of respondents

1,841 respondents

Age group

18 to 65+ years old

Special properties

through online panels

Method of interview

Questionnaire

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Statistics on "Radio industry in Belgium"

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