Leading French-language radio stations in Belgium 2021

Vivacité reached the highest audience market share of French-speaking radio stations in Belgium in 2020, making up over 12 percent of total listening time. Note, however, that the market shares provided here are for French-language radio only! Belgium separates its radio data into Dutch-only and French-only (Belgian Dutch and French are the two main languages in the country) and does not provide a national overview. No numbers exist on German radio stations in Belgium. Radio Nostalgie reached around 555,000 people on a daily basis in late 2019.

How much time is spent on listening to the radio in Belgium?

French-language radio channels overall receive less listening time than their Belgian Dutch counterparts. In late 2019, listeners to Dutch-language Radio 2 would spend roughly 250 minutes listening to the radio station every day. This was over 70 minutes more than the above-mentioned French-language channel Radio Nostalgie.

How about music streaming in Belgium?

User data on how many people use or subscribe to platforms like Spotify or YouTube is generally difficult to find for smaller countries, outside of big European markets like the United Kingdom or Germany. Belgium’s domestic structure (i.e. languages, governmental structure) makes it even more difficult to find national numbers on streaming services. According to a survey held only in Flanders (which means this same data does not exist for French-speaking Wallonia or the country as a whole!), roughly 30 percent of Flemish respondents had used Spotify at least once in 2018. App tracker data suggests that Spotify was the most downloaded music app through the (national) Belgian Apple App Store in late 2019.