Time spent streaming music on Apple Music vs. Spotify worldwide 2018, by region

As of the fourth quarter of 2018, Apple Music users in North America spent an average of two hours and 44 minutes streaming music on the platform each day. More time was spent on Apple Music than on Spotify by users in all regions, and European internet users were the only ones in the study who spent less than 100 minutes per day streaming on Spotify.

Average daily time spent streaming music on Spotify and Apple Music among internet users worldwide as of the 4th quarter of 2018, by region

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Sources

Release date

December 2019

Region

Worldwide

Survey time period

Q3 and Q4 2018

Number of respondents

252,894 respondents

Age group

16-64 years

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