Leading Dutch-language radio stations in Belgium 2020

Radio 2, a radio station belonging to the Flemish Radio and Television Group (VRT), dominated Dutch-language radio in Belgium in 2020, with an audience market share of over 22 percent. This meant the radio channel was first in total of listening time. Radio 2 also reached over one million people on a daily basis. Note, however, that the market share is for Dutch-language radio only! Belgium separates its radio data into Dutch-only and French-only (Belgian Dutch and French are the two main languages in the country) and does not provide a national overview. No numbers exist on German radio stations in Belgium.

Listen to the radio?

The source does not mention whether the numbers mentioned here are on live radio or web radio. Online radio is common in Belgium, with over 40 percent of the Belgian population listening to it in 2018. This might have to do with the devices that are being used to listen to radio broadcasting. In 2018, Digital TVs, computers, smartphones and Digital Audio Broadcasting or DAB(+) sets were popular choices among respondents from Flanders (the northern, Belgian Dutch-speaking part of Belgium).

How about music streaming in Belgium?

User data on how many people use or subscribe to platforms like Spotify or YouTube is generally difficult to find for smaller countries, outside of big European markets like the United Kingdom or Germany. Belgium’s domestic structure (i.e. languages, governmental structure) makes it even more difficult to find national numbers on streaming services. According to a survey held only in Flanders (which means this same data does not exist for French-speaking Wallonia or the country as a whole!), roughly 30 percent of Flemish respondents had used Spotify at least once in 2018. App tracker data suggests that Spotify was the most downloaded music app through the (national) Belgian Apple App Store in late 2019.