Leading clothing brands in Germany in 2015, by item ownership

Ranking of the leading clothing brands in Germany in 2015, by item ownership

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Release date

October 2015

Region

Germany

Survey time period

June to July 2015

Number of respondents

5,182 respondents

Age group

14-69 years

Method of interview

Online survey

Supplementary notes

* The number of cases for each clothing brand - i.e. the number of respondents owning an item from the brand - is less than 50.

Information on random sample:
Base: persons available online (Germans and EU citizens in private households in main place of residence) aged 14 to 69.

Information on total sample:
2015: 5,182 respondents, projection to 44.31 million persons

This question was asked during the survey in the following wording: "Here you see brands known to you or the manufacturer of the clothing. Please add to every brand information on whether you own an item of clothing from them or not." (Original German question worded as follows: ""Hier sehen Sie die Ihnen bekannten Marken bzw. Hersteller von Kleidung noch einmal. Bitte geben Sie zu jeder Marke an, ob Sie davon ein oder mehrere Kleidungsstücke besitzen, oder nicht.")

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