Churn rate of price-sensitive vs normal P&C customers by country 2016

This statistic shows the defection rate of price-sensitive property and casualty customers as opposed to normal customers worldwide in 2016, by country. In the United States, price-sensitive P&C customers were 2.6 times more likely to churn compared with other auto insurance customers.

Defection rate of price-sensitive property and casualty in comparison to normal customers worldwide in 2016*, by country

Characteristic	Likelihood of price-sensitive customers defection rate as compared to normal customers
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Release date

September 2016

More information

Region

Worldwide

Survey time period

March to June 2016

Number of respondents

164,421 respondents

Special properties

from 19 countries: Australia, Brazil, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Japan, Malaysia, Mexico, Poland, Singapore, South Korea, Spain, Switzerland, the UK and the US

Method of interview

Panel survey

Supplementary notes

*Relative to other auto insurance customers in the past 12 months.

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