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Likelihood of holiday tourists visiting the United Kingdom (UK) 2016, by country

This statistic presents the likelihood of tourists from selected inbound travel markets are to visit the United Kingdom for a holiday in the next five years, as of 2016. Holiday travelers in China were one of the most likely to visit, with 82 percent saying it is extremely likely that they will visit and 16 percent saying they will 'possibly' visit in the next five years.

How likely are you to visit Britain for a holiday in the next 5 years?*

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Release date

December 2016


United Kingdom

Survey time period

Spring 2016

Number of respondents


Age group

18 years and older

Special properties

All who have taken a holiday of at least 2 nights in a foreign country in the last 3 years; all considering a holiday in the UK

Method of interview

Online interview

Supplementary notes

* The source adds the following information: "Cultural bias needs to be taken into consideration whilst interpreting the data –Asia, Brazil and Gulf usually score higher on agreement scales than other countries".
** Bases for each country are as follows: South Korea (n=300), Canada (n=300), New Zealand (n=300), Australia (n=300), Russia (n=300), USA (n=300), Brazil (n=300), Japan (n=300), Saudi (n=172), UAE (n=128), China (n=300), Germany (n=300), Sweden (n=300), Netherlands (n=300), Norway (n=300), Denmark (n=300), France (n=300), Spain (n=300), Italy (n=300) India (n=300).
Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on "Vacation travel behavior in the United Kingdom"

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