The domestic affiliate market size in Japan was estimated at close to 310 billion Japanese yen in fiscal year 2019. The market was expected to increase to more than 495 billion yen by 2024. Among other aspects, the source mentioned the increasing use of subscription business models and an expansion of businesses adopting e-commerce as factors driving future growth.
Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2019 with a forecast until 2024 (in billion Japanese yen)
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Yano Research. (February 17, 2021). Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2019 with a forecast until 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/
Yano Research. "Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2019 with a forecast until 2024 (in billion Japanese yen)." Chart. February 17, 2021. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/
Yano Research. (2021). Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2019 with a forecast until 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/
Yano Research. "Expenditure on Affiliate Marketing in Japan from Fiscal Year 2017 to 2019 with a Forecast until 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/
Yano Research, Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2019 with a forecast until 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/ (last visited May 16, 2022)