Affiliate marketing spending in Japan FY 2013-2022

The statistic depicts the expenditure on affiliate marketing in Japan from fiscal year 2013 to 2022. In fiscal 2022, affiliate marketing spending was forecasted to amount to approximately 537 billion Japanese yen, up from about 262 billion yen in fiscal year 2017.

Expenditure on affiliate marketing in Japan from fiscal year 2013 to 2022

Expenses in billion Japanese yen
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Release date

March 2019



Survey time period

fiscal years 2013 to 2017; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Supplementary notes

The market size of affiliate marketing is calculated by totaling the expenses spent for advertisement using affiliate marketing, which are total amounts of rewards, commission charges, and other costs (i.e. initial costs, monthly costs, and option expenses).
Research targets were leading affiliate marketing service providers, operators of reward websites or point reward online malls.

1 Japanese yen equals 0.0092 U.S. dollars or 0.0082 euros as of May 2019.
Values have been rounded.
Data prior to fiscal year 2015 comes from previous reporting.

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