The domestic affiliate market size in Japan amounted to more than 288 billion Japanese yen in fiscal year 2018. The market was expected to increase to more than 465 billion yen by 2023. The source mentioned the increased online advertising spending of major advertisers as well as the influence of the e-commerce market as some of the factors driving future growth.
Expenditure on affiliate marketing in Japan from fiscal year 2013 to 2018 with a forecast until 2023 (in billion Japanese yen)
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Yano Research. (February 7, 2020). Expenditure on affiliate marketing in Japan from fiscal year 2013 to 2018 with a forecast until 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved April 20, 2021, from https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/
Yano Research. "Expenditure on affiliate marketing in Japan from fiscal year 2013 to 2018 with a forecast until 2023 (in billion Japanese yen)." Chart. February 7, 2020. Statista. Accessed April 20, 2021. https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/
Yano Research. (2020). Expenditure on affiliate marketing in Japan from fiscal year 2013 to 2018 with a forecast until 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: April 20, 2021. https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/
Yano Research. "Expenditure on Affiliate Marketing in Japan from Fiscal Year 2013 to 2018 with a Forecast until 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 7 Feb 2020, https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/
Yano Research, Expenditure on affiliate marketing in Japan from fiscal year 2013 to 2018 with a forecast until 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/ (last visited April 20, 2021)