• Japan: affiliate marketing market size 2024

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The domestic affiliate market size in Japan was estimated at close to 310 billion Japanese yen in fiscal year 2019. The market was expected to increase to more than 495 billion yen by 2024. Among other aspects, the source mentioned the increasing use of subscription business models and an expansion of businesses adopting e-commerce as factors driving future growth.

Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2019 with a forecast until 2024 (in billion Japanese yen)

Characteristic	Expenses in billion Japanese yen
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Release date

February 2021

More information

Region

Japan

Survey time period

fiscal years 2017 to 2019; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Supplementary notes

*Prospect.
**Forecast

The market size of affiliate marketing has been calculated by totaling the reward value, commission rate, and various charges involved (i.e. initial costs, monthly expenses, optional charges, etc.).

1 Japanese yen equals 0.0091 U.S. dollars or 0.0077 euros as of September 2021.