The domestic affiliate market size in Japan was estimated at more than 349 billion Japanese yen in fiscal year 2021. The market continued to grow in 2020 despite the outbreak of the COVID-19 pandemic and was expected to increase to more than 514 billion yen by fiscal year 2025. Among other aspects, the source mentioned the market entries of major advertisement agencies and a growing adoption of e-commerce as factors driving future growth.
Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2021 with a forecast until 2025 (in billion Japanese yen)
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Yano Research. (March 11, 2022). Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2021 with a forecast until 2025 (in billion Japanese yen) [Graph]. In Statista. Retrieved March 29, 2023, from https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/
Yano Research. "Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2021 with a forecast until 2025 (in billion Japanese yen)." Chart. March 11, 2022. Statista. Accessed March 29, 2023. https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/
Yano Research. (2022). Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2021 with a forecast until 2025 (in billion Japanese yen). Statista. Statista Inc.. Accessed: March 29, 2023. https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/
Yano Research. "Expenditure on Affiliate Marketing in Japan from Fiscal Year 2017 to 2021 with a Forecast until 2025 (in Billion Japanese Yen)." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/
Yano Research, Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2021 with a forecast until 2025 (in billion Japanese yen) Statista, https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/ (last visited March 29, 2023)
Expenditure on affiliate marketing in Japan from fiscal year 2017 to 2021 with a forecast until 2025 (in billion Japanese yen) [Graph], Yano Research, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/701504/japan-affiliate-marketing-spending/