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Affiliate marketing spending in Japan FY 2013-2023

The domestic affiliate market size in Japan amounted to more than 288 billion Japanese yen in fiscal year 2018. The market was expected to increase to more than 465 billion yen by 2023. The source mentioned the increased online advertising spending of major advertisers as well as the influence of the e-commerce market as some of the factors driving future growth.

Expenditure on affiliate marketing in Japan from fiscal year 2013 to 2018 with a forecast until 2023

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In cooperation with
Yano Research
Release date

February 2020



Survey time period

fiscal years 2013 to 2018; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Supplementary notes


The market size of affiliate marketing is calculated by totaling the expenses spent for advertisement using affiliate marketing, which are total amounts of rewards, commission charges, and other costs (i.e. initial costs, monthly costs, and option expenses).

1 Japanese yen equals 0.0093 U.S. dollars or 0.0083 euros as of July 2020.
Values have been rounded.
Data prior to fiscal year 2016 come from previous reporting.

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