Digital advertising spending in Singapore 2008-2015, by type

This statistic shows digital advertising spending in Singapore from 2008 to 2013 and a forecast until 2015, broken down by type. The source predicts that rich media/video advertising expenditures will amount to 9 million U.S. dollars in 2015.

Singapore advertisement spending – additional information

Global ad expenditure is expected to grow from around 516 billion U.S. dollars in 2013 to more than 667 billion U.S. dollars by 2018. This projection includes all digital spending – online and mobile – as well as directories, magazines, newspapers, outdoor, radio and television. While TV is still the biggest advertising medium in the world today, digital platforms have been gaining space over the years. Digital advertising is expected to take the global market lead by 2018, as digital is the only medium with significant growth projections for the coming years. Digital advertising spending worldwide is forecast to increase from just over 120 billion U.S. dollars in 2013 to more than 250 billion U.S. dollars by 2018. The digital ad expenditure in the Asia Pacific region, the second largest advertising market in the world, also shows growth projection for the coming years.

In line with the both global and regional trend, digital advertising expenditure in Singapore has been increasing over the last few years, and is estimated to add up to about 202 million U.S. dollars in 2015. Display advertising is biggest type of digital advertising in the country, accounting for about 40 percent of the total digital ad spending. Search advertising is the second most popular type of advertising in the Singapore, followed by mobile advertising. Despite the latest growth in digital ad spending in Singapore, the medium is far from being the biggest advertising medium in the country. Newspaper is the biggest advertising medium in Singapore, accounting for about 39 percent of all advertising expenditure in the country in 2013, and television is the second biggest, with about 26 percent of the share.

Digital advertising expenditure in Singapore from 2008 to 2015, by type

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Release date

November 2014



Survey time period

2008 to 2013

Supplementary notes

* Forecast.
Figures are after (net) negotiated discounts.
Agency commissions have not been deducted from the figures.
Figures do not include production costs.
The sums of figures may differ slightly from total digital advertising data most probably due to rounding.
Missing figures have not been provided by the source.

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