Influencer marketing in Japan - statistics and facts

Key insights

Total advertising expenditure in Japan
7.1tr JPY
Expenditure on social media marketing
1.1tr JPY
Expenditure on influencer marketing
74.1bn JPY

Editor’s Picks Current statistics on this topic

Related topics

Recommended

6

Recommended statistics

Overview

Social media marketing

Influencer marketing

Social media demographics

Audience attitudes and behaviors

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)