Magazine net reach in Switzerland 2002-2012

This statistic shows the net reach of magazines in Switzerland from 2002 to 2012. In 2012, the reach of Swiss magazines amounted to 89 percent, a slight decrease compared to 90.8 percent in 2011. Despite gradually decreasing figures during the period of evaluation, Swiss magazine reach percentages revolved within a close distance of 100 percent, generally staying high. It was reported that, on average, Swiss readers included up to eight different print titles in their regular media consumption. Despite the advancement of digital and online media in the last decades, the magazine market in Switzerland has not fallen, with readers continuing to show interest in buying and reading magazines. The evaluation of net magazine reach in Switzerland showed that readers with a middle school education read above average amounts of magazines and newspapers, compared to those who only completed obligatory school education. The Swiss magazine market includes magazine titles published both weekly and monthly, and both in German and French.

Net reach of magazines in Switzerland from 2002 to 2012

Net reach
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Source

Release date

September 2012

Region

Switzerland

Survey time period

2002 to 2012

Age group

14 years and older

Special properties

Base: 394 newspaper and magazine titles; from 2006 MACH Basic 2 in each case

Supplementary notes

Figures were partly derived from previous publications.

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