Market share of baby milk brands in the United Kingdom (UK) in 2015/16

Market share of baby milk brands in the United Kingdom (UK) 2015/16 This statistic shows the market share of baby milk brands in the United Kingdom (UK) in 2015/16. Aptamil has the largest share of the baby milk market at 51 percent, followed by Cow and Gate at 31 percent. Both brands are owned by the same manufacturer, Danone, which altogether holds 82 percent of the market, while the organic baby milk product Hipp only has a two percent share.
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Market share
Aptamil (Danone)51%
Cow & Gate (Danone)31%
SMA (Nestle)14%
Other milks4%
HiPP2%
Market share
Aptamil (Danone)51%
Cow & Gate (Danone)31%
SMA (Nestle)14%
Other milks4%
HiPP2%

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This statistic shows the market share of baby milk brands in the United Kingdom (UK) in 2015/16. Aptamil has the largest share of the baby milk market at 51 percent, followed by Cow and Gate at 31 percent. Both brands are owned by the same manufacturer, Danone, which altogether holds 82 percent of the market, while the organic baby milk product Hipp only has a two percent share.
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Release date
April 2016
Region
United Kingdom
Survey time period
2015/16

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