• Mothers' first purchase baby formula United States, 2015

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This statistic depicts the results of a survey conducted by Progressive Grocer on behalf of Nestlé Nutrition in 2015. Some 593 prenatal mothers and mothers in the United States were asked when they made their first shopping trip for baby formula. Some 37 percent of U.S. respondents indicated to have first shopped for baby formula during pregnancy.

U.S. mothers: When did you make your first shopping trip for baby formula?

	Share of respondents
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Release date

July 2015

More information

Region

United States

Survey time period

2015

Number of respondents

593 respondents

Special properties

prenatal mothers and mothers*

Method of interview

Online survey

Supplementary notes

* Respondents had to meet the follwing criteria:
They shopped for baby products in the past two weeks (four weeks for prenatal mothers).
They shopped in at least one of the following retail channels: Mass Merchandiser, Grocery Store, Warehouse Club, Specialty Store, Pharmacy/ Drug Store or Value/Dollar Store.
They did all or most of household shopping for baby products, or shared equally in this type of shopping.
They purchased at least one of the following products for their baby/toddler: baby food, formula, diapers/wipes, clothes, medicine, toys, feeding accessories, bath wash/lotions, equipment, baby water.