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Number of bonus card owners of Finnish supermarket chains K Group and S Group 2018

Published by E. Niinimäki, Mar 4, 2020
This statistic displays the number of bonus card owners of Finnish supermarket chains K Group and S Group as of October 2018. K Group and S Group are the two main Finnish grocery store chains. At that time, the number of bonus cards issued by S Group was slightly higher, reaching 3.7 million. While customers benefit from the bonus scheme by receiving offers, the grocery store chains can collect data on customer behavior and use it further to develop and market their products and services.

Number of bonus card owners of Finnish supermarket chains K Group and S Group as of October 2018 (in millions)

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Release date

October 2018

Region

Finland

Survey time period

October 2, 2018

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