Italy: premium price on 100% Italian food products 2017

This statistic illustrates the availability of the respondents to pay a premium price on food products whose ingredients are all 100% Italians in Italy in the year 2017. As of the survey period, 11 percent of the respondents would pay 20 percent more on top of the basic price for 100% Italian ingredients, while a considerable 26 percent of the respondents are not keen on paying a premium price for Italian products.

How much would you pay on top if you knew that the ingredients of a food item are 100% Italian?

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Release date

May 2017



Survey time period

March 2017

Number of respondents


Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original survey question was phrased by the source as follows:"Quanto sarebbe disposto a pagare di più per un prodotto 100% italiano, rispetto ad uno in cui alcuni ingredienti vengono dall'estero?".

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Statistics on "Pasta market in Italy"

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