Some of the best-known brands in German food retail are Aldi and Lidl among discounters, then Edeka and Rewe among supermarkets. In private households, consumer spending on food grew steadily in the last decade, amounting to almost 190 billion euros in 2022, based on preliminary figures. As far as alcoholic beverages were concerned, spending fluctuated somewhat in recent years, but began to increase again after 2014. When breaking down revenue among food retailers by type of business, supermarkets recorded the highest figures. However, discounters saw increasing revenue, which is to be expected amidst Germany's inflation levels. In the last three years, some food product groups were consistent bestsellers. These included pasta, organic fruit and vegetables, and salty snacks.
The German food retail industry also includes the organic segment, with consumers showing increasing interest in sustainable consumption and food safety in general. The majority of revenue from organic food product sales was generated through food retailers (also including drugstores), followed by health food stores. Providing variety and tracking consumer behavior are the keys to German food retail success.