Italy: frequency online food purchase of 2016

This statistic illustrates the frequency of online purchase of food products in Italy as of the year 2016, broken down by food category. As of the survey period, 58 percent of the respondents admitted to purchase, at least one time per week, fresh and/or raw food products online.

How often do you happen to purchase food products online?

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Source

In cooperation with
Ipsos
Release date

April 2016

Region

Italy

Survey time period

2016

Supplementary notes

The original survey question was phrased by the source as follows: "Quanto spesso ti capita di..".
The answer represents those who admitted to purchase food items online at least once a week.

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