Women's willingness to try hair styling brands UK 2017

This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they rely on brands they have already tried and tested or try new hair styling products in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid to high range levels of brand loyalty. In contrast, only seven percent of respondents say brands do not matter when it comes to hair styling product brands.

Female customers' opinions on trying new hair styling product brands in the United Kingdom (UK) in 2017*

Characteristic	Share of respondents
I only buy hair styling products brands that I trust. (1)	24%
(2)	30%
(3)	29%
(4)	10%
When it comes to hair styling products, brands do not matter to me. (5)	7%

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Release date

June 2017

More information

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

929 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who use hair styling products at least once a month

Method of interview

Online survey

Supplementary notes

* The original question was formulated as follows: "[I only buy hair styling products brands that I trust. | When it comes to hair styling products, brands do not matter to me.] Please position yourself in regards to the following statements."

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