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Hair dye purchasing: Women's loyalty to brands in the United Kingdom (UK) in 2017

This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they purchase the same hair dye product brand in the United Kingdom (UK) in 2017. The highest percentage of respondents admitted to always using the same brand of hair dye at 29 percent. In contrast, only seven percent say they always tend to acquire different hair dye brands.

Women's position regarding hair dye brand loyalty in the United Kingdom in 2017*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

288 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who use hair dye at least once a month

Method of interview

Online survey

Supplementary notes

* The original question was formulated as follows: "[I always use the same brand of hair dyes. | I always try different hair dyes brands.] Please position yourself in regards to the following statements."

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