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Contactless payment market share in supermarkets in the Netherlands 2015-2017

Share of contactless payments in total debit card payments in supermarkets in the Netherlands from January 2015 to May 2017

by Raynor de Best, last edited Jul 3, 2017
Contactless payment market share in supermarkets in the Netherlands 2015-2017 This statistic shows the share of contactless payments in total debit card payments in supermarkets in the Netherlands from January 2015 to May 2017. In May 2017, approximately 33 percent of all debit card payments in supermarkets in the Netherlands were done using contactless with Near Field Communication (NFC) technology. NFC payments were introduced in the Netherlands in 2014 and mainly involves contactless payments made at points of sales, with either a debit card or a mobile phone or payments via QR codes. These methods are supported and developed by Dutch banks, such as ING and Rabobank, with larger Fintech-services such as Android Pay, Apple Pay and Pay from Samsung not yet being released in the Netherlands. In the summer of 2017, ABN Amro, ING, Rabobank and De Volksbank will launch the overarching payment service of Payconiq, which was already tested in Belgium and uses QR codes.

Between the first quarter of 2015 and the first quarter of 2017, the total number of registered NFC payments in the Netherlands increased from approximately 10.5 million payments in 2015 to approximately 251 million payments in 2017. Despite that, approximately 70 percent of respondents in the Netherlands indicated they never used mobile phone payments before.
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Share of contactless payments in total debit card payments in supermarkets in the Netherlands from January 2015 to May 2017

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