According to a survey conducted in 2020, 95 percent of high school juniors and seniors in the U.S. looked for information on majors and academic programs when looking at college websites. A further 93 percent of respondents looked for information on the cost of attendance when researching college choice via college websites.
Distribution of information students look for when visiting websites for colleges in the United States in 2020
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Statistics on College choice in the United States
Search process
7
- Premium Statistic Top 10 most important factors in deciding upon a specific college in the U.S. in 2015
- Premium Statistic Factors influencing student choice of college in the U.S. in 2015, by aid status
- Premium Statistic Information sources used by students to learn about colleges in the U.S. in 2015
- Premium Statistic Information source helpfulness used by U.S. students in 2015
- Premium Statistic College website visit frequency by students during college search in U.S. in 2015
- Premium Statistic Number of colleges applied to by current and prospective students in the U.S. in 2015
- Premium Statistic When college search began in the U.S. in 2015, by enrollment status
Admissions & attendance
7
- Premium Statistic U.S. college application submission share, by school selectivity in 2017
- Premium Statistic Number of U.S. college application submissions, by school selectivity in 2017
- Premium Statistic Acceptance and attendance at first-choice college, by student generation status 2016
- Premium Statistic Choice of college attendance, by high school type in the U.S. in 2015
- Premium Statistic Share of full-time first-time undergrads in the U.S. in 2017, by school selectivity
- Premium Statistic Full and part-time enrollment in colleges and universities in the U.S. in 2015
- Basic Statistic U.S. online/physical colleges and programs chosen by students in 2015
Recruitment & marketing
8
- Premium Statistic Communication method usage for marketing/recruitment at private U.S. colleges 2018
- Premium Statistic Marketing/recruitment communication method effectiveness at private U.S. college 2018
- Premium Statistic Event usage for marketing/recruitment at 4-year private U.S. colleges 2018
- Premium Statistic Marketing/recruitment event effectiveness at 4-year private U.S. colleges 2018
- Premium Statistic Advertising channel usage for marketing/recruitment at private U.S. colleges 2018
- Premium Statistic Marketing/recruitment advertising method effectiveness at private U.S. colleges 2018
- Premium Statistic Communication method usage for marketing/recruitment at public U.S. colleges 2018
- Premium Statistic Marketing/recruitment communication method effectiveness at public U.S. colleges 2018
Social media & mobile usage
8
- Premium Statistic Primary computing device used by students to research college in the U.S. in 2016
- Premium Statistic Information desired from college websites by U.S. students 2020
- Premium Statistic Mobile actions taken by students to research college in the U.S. in 2016
- Premium Statistic Mobile college website visits by students to research college in the U.S. in 2016
- Premium Statistic Communication frequency preference of students researching college, by contact method
- Premium Statistic Share of college app download reasons by students researching college U.S. 2016
- Premium Statistic Social media usage frequency by students researching college in the U.S. in 2016
- Premium Statistic Social media usage by students researching colleges in the U.S. 2013-2016
Further related statistics
14
- Average number of pupils in secondary schools in France 2021
- Number of international students Australia 2019 by country of origin
- Share of international students Australia 2019 by country of origin
- Number of university students majoring in business management in Taiwan SY 2011-2021
- Share of students enrolled at university in France 2015-2016, by social background
- Share of students who participated in one or more student parties in France 2016
- Family resource use by U.S. students for college costs in 2016, by foster care status
- Number of university students majoring in engineering in Taiwan SY 2011-2021
- Self-rated health of U.S. university students in 2016, by military status
- Frequency of alcohol consumption among university students in France 2015-2016
- Canada: total college enrollment 2000-2021
- Distribution of public secondary schools in France 2021, by number of pupils
- Leading health and medical websites in Poland 2021, by real user number
- Most viewed websites in Romania 2021, by number of visitors
Further Content: You might find this interesting as well
Statistics
- Average number of pupils in secondary schools in France 2021
- Number of international students Australia 2019 by country of origin
- Share of international students Australia 2019 by country of origin
- Number of university students majoring in business management in Taiwan SY 2011-2021
- Share of students enrolled at university in France 2015-2016, by social background
- Share of students who participated in one or more student parties in France 2016
- Family resource use by U.S. students for college costs in 2016, by foster care status
- Number of university students majoring in engineering in Taiwan SY 2011-2021
- Self-rated health of U.S. university students in 2016, by military status
- Frequency of alcohol consumption among university students in France 2015-2016
- Canada: total college enrollment 2000-2021
- Distribution of public secondary schools in France 2021, by number of pupils
- Leading health and medical websites in Poland 2021, by real user number
- Most viewed websites in Romania 2021, by number of visitors
Website (mStoner, TargetX). (June 30, 2021). Distribution of information students look for when visiting websites for colleges in the United States in 2020 [Graph]. In Statista. Retrieved February 08, 2023, from https://www.statista.com/statistics/720907/information-from-college-search-and-review-websites-desired-by-students-us/
Website (mStoner, TargetX). "Distribution of information students look for when visiting websites for colleges in the United States in 2020." Chart. June 30, 2021. Statista. Accessed February 08, 2023. https://www.statista.com/statistics/720907/information-from-college-search-and-review-websites-desired-by-students-us/
Website (mStoner, TargetX). (2021). Distribution of information students look for when visiting websites for colleges in the United States in 2020. Statista. Statista Inc.. Accessed: February 08, 2023. https://www.statista.com/statistics/720907/information-from-college-search-and-review-websites-desired-by-students-us/
Website (mStoner, TargetX). "Distribution of Information Students Look for When Visiting Websites for Colleges in The United States in 2020." Statista, Statista Inc., 30 Jun 2021, https://www.statista.com/statistics/720907/information-from-college-search-and-review-websites-desired-by-students-us/
Website (mStoner, TargetX), Distribution of information students look for when visiting websites for colleges in the United States in 2020 Statista, https://www.statista.com/statistics/720907/information-from-college-search-and-review-websites-desired-by-students-us/ (last visited February 08, 2023)
Distribution of information students look for when visiting websites for colleges in the United States in 2020 [Graph], Website (mStoner, TargetX), June 30, 2021. [Online]. Available: https://www.statista.com/statistics/720907/information-from-college-search-and-review-websites-desired-by-students-us/