Marketing/recruitment communication method effectiveness at public U.S. colleges 2018

Published by Statista Research Department, Jun 2, 2023
This statistic shows the share of public four-year colleges and universities ranking a communication method for marketing and recruitment as either “somewhat effective” or “very effective" in the United States in 2018. In 2018, 95 percent of public four-year colleges and universities ranked mobile-responsive websites as either a “somewhat effective” or “very effective" method of communication for recruitment and marketing.

Share of effectiveness of communication methods for marketing and recruitment at four-year public higher education institutions in the U.S. in 2018

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Source

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Release date

September 2018

Region

United States

Survey time period

Spring 2018

Number of respondents

70 respondents

Special properties

nonprofit, four-year colleges and universities

Method of interview

Email survey

Supplementary notes

Data represents share of respondents that ranked a communication method either “somewhat effective” or “very effective".

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