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Marketing/recruitment communication method effectiveness at private U.S. college 2018

This statistic shows the share of private four-year colleges and universities ranking a communication method for marketing and recruitment as effective in the United States in 2018. In 2018, 97 percent of private four-year colleges and universities ranked website optimization for mobile browsers as an effective method of communication for recruitment and marketing.

Share of effectiveness of communication methods for marketing and recruitment at four-year private higher education institutions in the U.S. in 2018

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Release date

September 2018


United States

Survey time period

Spring 2018

Number of respondents

70 respondents

Special properties

nonprofit, four-year colleges and universities

Method of interview

Email survey

Supplementary notes

Data represents share of respondents that ranked a communication method "very effective" or "somewhat effective".

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Statistics on "College choice in the United States "

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