Marketing/recruitment event effectiveness at 4-year private U.S. colleges 2018

This statistic shows the share of private four-year colleges and universities ranking an event type for marketing and recruitment as effective in the United States in 2018. In 2018, 99 percent of private four-year colleges and universities ranked campus open-house events as effective for recruitment and marketing.

Share of effectiveness of events for marketing and recruitment at four-year private higher education institutions in the U.S. in 2018

Share of colleges ranking an event type as effective
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Source

Release date

September 2018

Region

United States

Survey time period

Spring 2018

Number of respondents

70 respondents

Special properties

nonprofit, four-year colleges and universities

Method of interview

Email survey

Supplementary notes

Data represents share of respondents that ranked an event type as "very effective" or "somewhat effective".

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Statistics on "College choice in the United States "

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