Communication method usage for marketing/recruitment at public U.S. colleges 2018

This statistic shows the share of communication methods used by public four-year colleges and universities for marketing and recruitment in the United States in 2018. In 2018, 60 percent of public four-year colleges and universities used text messaging to market to and recruit students.

Share of usage of communication methods for marketing and recruitment at four-year public higher education institutions in the U.S. in 2018

Share of colleges using communication method
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Release date

September 2018


United States

Survey time period

Spring 2018

Number of respondents

70 respondents

Special properties

nonprofit, four-year colleges and universities

Method of interview

Email survey

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Statistics on "College choice in the United States "

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