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Share of effectiveness of advertising channels for marketing and recruitment at four-year private higher education institutions in the U.S. in 2015

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Marketing/recruitment advertising method effectiveness at private U.S. colleges 2015 This statistic shows the share of private four-year colleges and universities ranking an advertising channel for marketing and recruitment as "very effective" in the United States in 2015. In 2015, 10.5 percent of private four-year colleges and universities ranked online display advertising as "very effective" for recruitment and marketing.
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Share of colleges ranking an advertising channel as "very effective"
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Share of colleges ranking an advertising channel as "very effective"
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Description Source More information
This statistic shows the share of private four-year colleges and universities ranking an advertising channel for marketing and recruitment as "very effective" in the United States in 2015. In 2015, 10.5 percent of private four-year colleges and universities ranked online display advertising as "very effective" for recruitment and marketing.
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Release date
July 2016
Region
United States
Survey time period
2015
Number of respondents
163 respondents
Special properties
nonprofit, four-year colleges and universities
Method of interview
Email survey
Supplementary notes
Data represents share of respondents that ranked an advertising channel as "very effective".

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