Marketing/recruitment advertising method effectiveness at private U.S. colleges 2018

Published by Statista Research Department, Jun 2, 2023
This statistic shows the share of private four-year colleges and universities ranking an advertising channel for marketing and recruitment as effective in the United States in 2018. In 2018, 91 percent of private four-year colleges and universities ranked online display advertising as effective for recruitment and marketing.

Share of effectiveness of advertising channels for marketing and recruitment at four-year private higher education institutions in the U.S. in 2018

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Source

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Release date

September 2018

Region

United States

Survey time period

Spring 2018

Number of respondents

70 respondents

Special properties

nonprofit, four-year colleges and universities

Method of interview

Email survey

Supplementary notes

Data represents share of respondents that ranked an advertising channel as effective.

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