Place or method to purchase luxury goods in France 2016

This statistic shows the most favored places of purchase of luxury products in France in 2016, according to the people who buy this kind of products. Over three fourths of respondents stated that the last time they bought a luxury item was in a store in France, whereas eight percent declared that they purchased it online.
The value of the luxury goods market in France reached an estimated 20.67 billion euros in 2017.

Where did you buy a luxury product for the last time?

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Release date

June 2016



Survey time period

March to April 2016

Number of respondents

400 respondents

Age group

25-65 years

Special properties

people who purchase at least two luxury products in the last two years and who carried out a post-purchase action online and who earn over 100,000 euros per annum

Method of interview

Face-to-face interview, online survey

Supplementary notes

This question was phrased by the source as follows: "Où avez-vous acheté votre produit [marque et catégorie]?"

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