Most popular product categories among online shoppers in Belgium 2021

Published by
Koen van Gelder,
Jul 11, 2023
In 2021, roughly 50 percent of Belgian shoppers said they bought apparel and footwear products on the web, making it the single most popular product category among online consumers in Belgium. Pharmacy products, as well as cosmetics and electronics, were also commonly purchased online.

Most popular product categories among online shoppers in Belgium in 2021

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Release date

November 2021

Region

Belgium

Survey time period

2021

Number of respondents

1,092 respondents

Age group

18-79 years old

Method of interview

Online survey

Supplementary notes

Percentage of e-commerce consumers who have made purchases from each respective product category over the past year.
The source does not specify the date of the survey, the date given is the one of release.

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