Revenue share by geographic region of delivery for Christian Dior 2021

Christian Dior SE, more simply known as Dior, is one of France’s most emblematic luxury goods company. As of December 2021, 35 percent of its revenue came from Asian countries (excluding Japan), seven percent of its revenue came from Japan, 26 percent from the United States and 15 percent from Europe (excluding France). France was responsible for six percent of its revenue and other markets such as South Africa, Brazil and countries from the Arabian Gulf accounted for 11 percent of its revenue.

Bernard Arnault, Dior’s chairman is one of the world’s richest men and leading art collectors

Dior’s chairman, Bernard Arnault figures among the richest men in the world. With total assets estimated at approximately 157 billion U.S. dollars, Arnault was the world’s third richest man and the richest man in Europe according to Forbes in 2021. He also contributed to the transformation of LMVH - a French luxury goods conglomerate formed by the fusion of Moët Hennessy and the French fashion house Louis Vuitton - into a major patron of arts in France. As LMVH’s CEO, Arnault is reportedly one of the eight wealthiest art collectors in France. His private collection, often exposed together with pieces owned by the LMVH, includes pieces of art made by iconic painters such as Picasso and Andy Warhol.

Two successful companies under Arnault’s control

At the end of the fiscal year 2019, the Christian Dior SE reported a revenue of 44,651 million euros and a net profit estimated at 4,970 million euros. From 2017 to 2019, Dior’s revenue and profit had been increasing steadily. On the other hand, LMVH has more than tripled its total revenue from 17,053 million in 2009 to 53,670 million of euros in 2019. However, both groups experienced a drop in sales the following year, as did many companies affected by the crisis.