Millennials: preferred methods for buying luxury or high-end fashion in the UK 2017

This statistic shows the results of a 2017 survey in which 20 to 30 year olds in the United Kingdom (UK) were asked about their preferred way to buy high-end fashion or luxury items. The most popular answers among the respondents were buying in store (50 percent) and buying online and getting the product delivered to home/work (43.5 percent). Only 4.7 percent of respondents said they would prefer to buy online and click and collect from the store.

You've come across a high-end fashion or luxury item that you must have! What would be your preferred way to buy it?

Percentage of respondents
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Release date

July 2017


United Kingdom

Survey time period

Early 2017

Number of respondents


Age group

20-30 years

Special properties

68 percent female, 32 percent male; those who said they were either interested or very interested in luxury spending

Method of interview

Online survey

Supplementary notes

* The total number of respondents in the survey was 1,005, including respondents in the US, UK, Italy and China. The source did not specify the exact number of respondents in the UK and only gave 230+ as the average number per region.

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Statistics on "Luxury goods in the United Kingdom (UK)"

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