For a variety of reasons, online travel agencies (OTA) were a more popular choice in the United Kingdom for booking holidays in 2020, as compared to traditional travel agencies. The most common reason for choosing to book holidays through an OTA rather than directly with the provider was lower price, with 46 percent of respondents. An almost equal share of respondents chose online and traditional travel agencies for their trustworthiness.
Reasons for booking holidays through online travel agencies compared to traditional travel agents in the United Kingdom (UK) in 2020*
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BDRC Continental. (April 1, 2020). Reasons for booking holidays through online travel agencies compared to traditional travel agents in the United Kingdom (UK) in 2020* [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/1127586/booking-through-online-travel-agency-uk/
BDRC Continental. "Reasons for booking holidays through online travel agencies compared to traditional travel agents in the United Kingdom (UK) in 2020*." Chart. April 1, 2020. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/1127586/booking-through-online-travel-agency-uk/
BDRC Continental. (2020). Reasons for booking holidays through online travel agencies compared to traditional travel agents in the United Kingdom (UK) in 2020*. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/1127586/booking-through-online-travel-agency-uk/
BDRC Continental. "Reasons for Booking Holidays through Online Travel Agencies Compared to Traditional Travel Agents in The United Kingdom (Uk) in 2020*." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1127586/booking-through-online-travel-agency-uk/
BDRC Continental, Reasons for booking holidays through online travel agencies compared to traditional travel agents in the United Kingdom (UK) in 2020* Statista, https://www.statista.com/statistics/1127586/booking-through-online-travel-agency-uk/ (last visited July 01, 2022)