• Booking through online travel agency UK 2020

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For a variety of reasons, online travel agencies (OTA) were a more popular choice in the United Kingdom for booking holidays in 2020, as compared to traditional travel agencies. The most common reason for choosing to book holidays through an OTA rather than directly with the provider was lower price, with 46 percent of respondents. An almost equal share of respondents chose online and traditional travel agencies for their trustworthiness.

Reasons for booking holidays through online travel agencies compared to traditional travel agents in the United Kingdom (UK) in 2020*

Characteristic	Online travel agencies	Traditional travel agents
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Release date

April 2020

More information

Region

United Kingdom

Survey time period

January and March 20-23, 2020**

Number of respondents

1500**

Special properties

UK adults; nationally representatitive sample according to age, gender, region and social grade

Method of interview

Online interview

Supplementary notes

* Respndents were asked for their reasons for booking through online travel agencies instead of going directly to the provider. Answers for traditional travel agent were included as a benchmark.
** The report used a nationally representative sample of 1000 UK adults, interviewed online in the first two weeks of January. Additionally 500 respondents were interviewed in March 20-23, 2020. The source does not provide information on whether the data shown in this statistic used data from the January or March sample.