Brazilian Football Confederation: marketing expenditure 2014-2018

The timeline shows the annual expenditure in marketing by the Brazilian Football Confederation (CBF) from 2014 to 2018 (in million Brazilian reals). In 2018, the Brazilian Football Confederation spent approximately 26.74 million Brazilian reals in marketing and activation, down from 37.02 million reals a year earlier. In 2014, year in which Brazil hosted the FIFA World Cup, the CBF spent 53.31 million Brazilian reals in marketing.

Marketing expenditure of the Brazilian Football Confederation from 2014 to 2018

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Source

Release date

February 2019

Region

Brazil

Survey time period

2014 to 2018

Special properties

expenditure in marketing, activation and management of operations related to advertising of national soccer teams and competitions.

Supplementary notes

Figures prior to 2017 were retrieved from a previous version of the publication, Demonstração do Resultado do Exercício 2016-2017 (page 23).
Figures for 2014 and 2015 were retrieved from previous versions of the publication, Demonstração do Resultado do Exercício 2014-2015 (page 22) and Demonstração do Resultado do Exercício 2015-2016 (page 20).
Figures have been rounded.

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