Both Major League Soccer's attendance and viewership have increased since 2008. In the spring of 2017, the number of people who attended a Major League Soccer game amounted to 3.65 million within a period of 12 months. Atlanta United FC games were attended by an average of 48.2 thousand spectators in 2017, which is the highest average per game attendance in the league. Other teams with a high average attendance include the Seattle Sounders, Orlando City, New York City FC, Toronto FC and LA Galaxy. The number of people who watched a MLS event on broadcast TV reached more almost 11.5 million in the spring of 2017 (within the last 12 months).
Americans are more interested in soccer than ever. As of spring 2017, nearly seven million Americans reported to be avid fans of the league, and 2.84 million people have visited the official website of the league within the last month. In 2017, soccer team uniforms wholesale sales also reached the highest figure since 2007. 145 million U.S. dollars were generated from the sales of soccer team uniforms in the U.S. The same pattern can be observed with the sales of soccer equipment in the country, which have consistently risen since 2008. This increasing interest in soccer is also apparent in the sport’s popularity amongst amateur players. The number of participants in U.S. high school soccer increased from about 782 thousand in the 2012/13 season to nearly 840 thousand in the 2016/17 season.