Both Major League Soccer's attendance and viewership have increased since 2008. Atlanta United FC games were attended by an average of 43.96 thousand spectators in 2021, which is the highest average per game attendance in the league. Other teams with a high average attendance include the Seattle Sounders, FC Cincinnati and the Portland Timbers.
Americans are more interested in soccer than ever. In 2020, soccer team uniforms wholesale sales dropped significantly due to the COVID-19 pandemic, to 117.4 million U.S. dollars, generated from the sales of soccer team uniforms in the U.S. The same pattern can be observed with the sales of soccer equipment in the country, which have consistently risen since 2008. This increasing interest in soccer is also apparent in the sport’s popularity amongst amateur players. The number of participants in U.S. high school soccer increased from about 782 thousand in the 2012/13 season to over 853 thousand in the 2018/19 season.