According to a study conducted in 2019, U.S. consumers aged 13 years old and above spent just 40 percent of their time with AM/FM radio listening to music. More than 60 percent spent their time listening to spoken word audio via traditional radio.
Share of time spent listening to AM/FM radio in the United States in 2019, by content type
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NPR. (November 12, 2019). Share of time spent listening to AM/FM radio in the United States in 2019, by content type [Graph]. In Statista. Retrieved January 19, 2021, from https://www.statista.com/statistics/734816/share-time-spent-listening-radio/
NPR. "Share of time spent listening to AM/FM radio in the United States in 2019, by content type." Chart. November 12, 2019. Statista. Accessed January 19, 2021. https://www.statista.com/statistics/734816/share-time-spent-listening-radio/
NPR. (2019). Share of time spent listening to AM/FM radio in the United States in 2019, by content type. Statista. Statista Inc.. Accessed: January 19, 2021. https://www.statista.com/statistics/734816/share-time-spent-listening-radio/
NPR. "Share of Time Spent Listening to Am/Fm Radio in The United States in 2019, by Content Type." Statista, Statista Inc., 12 Nov 2019, https://www.statista.com/statistics/734816/share-time-spent-listening-radio/
NPR, Share of time spent listening to AM/FM radio in the United States in 2019, by content type Statista, https://www.statista.com/statistics/734816/share-time-spent-listening-radio/ (last visited January 19, 2021)