Radio advertising revenue in the UK from 2011-2020

Revenue from radio advertising in the United Kingdom has been increasing yearly. In 2018 revenue amounted to 713 million British pounds and forecasts predict further growth in the coming years. The most successful commercial radio station in terms of reach in 2019 in the UK was Classic FM.

BBC radio reach higher than commercial

Although Classic FM was the most successful commercial radio station, it was not the most successful overall. The top three radio stations in terms of reach in the UK in 2019 were BBC stations. BBC Radio 2 had the highest reach, followed by Radio 4 and then Radio 1.

Digital radio reach far from static

The way people listen to the radio has changed, with more and more people listening digitally. In the fist half of 2019, digital radio had a reach of 66 percent. That’s twice what it was ten years previous.