Revenue from radio advertising in the United Kingdom has been increasing yearly. In 2018 revenue amounted to 713 million British pounds and forecasts predict further growth in the coming years. The most successful commercial radio station in terms of reach in 2019 in the UK was Classic FM.
BBC radio reach higher than commercial
Although Classic FM was the most successful commercial radio station, it was not the most successful overall. The top three radio stations in terms of reach in the UK in 2019 were BBC stations. BBC Radio 2 had the highest reach, followed by Radio 4 and then Radio 1.
Digital radio reach far from static
The way people listen to the radio has changed, with more and more people listening digitally. In the fist half of 2019, digital radio had a reach of 66 percent. That’s twice what it was ten years previous.
Radio advertising revenue in the United Kingdom from 2011 to 2020
(in million GBP)
* Data for 2019 and 2020 calculated on the basis of WARC/AA percentage change forecasts.
Figures for years previous to 2018 were published earlier by the source.
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Statistics on "Advertising in the United Kingdom (UK)"
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WARC. (April 30, 2019). Radio advertising revenue in the United Kingdom from 2011 to 2020 (in million GBP) [Graph]. In Statista. Retrieved June 04, 2020, from https://www.statista.com/statistics/262715/radio-advertising-revenue-in-the-uk/
WARC. "Radio advertising revenue in the United Kingdom from 2011 to 2020 (in million GBP)." Chart. April 30, 2019. Statista. Accessed June 04, 2020. https://www.statista.com/statistics/262715/radio-advertising-revenue-in-the-uk/
WARC. (2019). Radio advertising revenue in the United Kingdom from 2011 to 2020 (in million GBP). Statista. Statista Inc.. Accessed: June 04, 2020. https://www.statista.com/statistics/262715/radio-advertising-revenue-in-the-uk/
WARC. "Radio Advertising Revenue in The United Kingdom from 2011 to 2020 (in Million Gbp)." Statista, Statista Inc., 30 Apr 2019, https://www.statista.com/statistics/262715/radio-advertising-revenue-in-the-uk/
WARC, Radio advertising revenue in the United Kingdom from 2011 to 2020 (in million GBP) Statista, https://www.statista.com/statistics/262715/radio-advertising-revenue-in-the-uk/ (last visited June 04, 2020)
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