Survey: share of online purchasers on in Germany 2017

This statistic shows the results of a survey carried out by Statista on the usage of online retailer in Germany in 2017. At the time of the survey, 43 percent of respondents reported having frequently made purchases on By comparison, 5 percent of respondents reported never having made online purchases on and not planning on it in the future.

Have you ever made a purchase on*

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Release date

April 2017



Survey time period

April 6, 2017 to April 18, 2017

Number of respondents

865 respondents

Age group

18 years and older

Special properties

german-speaking resident population, who make online purchases at least once a year

Method of interview

Online survey

Supplementary notes

* Original survey question: "Haben Sie schon mal bei eingekauft?"

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Statistics on "Otto Group "

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