Retail value of the pet market in Japan FY 2012-2021

In fiscal year 2021, the pet-related retail market in Japan was forecasted to exceed 1.6 trillion Japanese yen, an increase from around 1.54 trillion yen in fiscal 2018. The Japanese market offers pet owners a variety of supplies like toys and food, as well as services that include pet salons for dogs or funeral services.

A peek into the pet market

The pet market in Japan is dominated by goods and services directed at dogs and cats, with the two species accounting for the majority of the retail sales volume of pet food. Despite the fast-growing online market, store-based retailing held the lion’s share in the pet food market. However, a slight downward trend implies a growing trust among consumers in online retailers.

Cats or dogs? Where does the favorite companion lie?

Despite a broad spectrum of legally permissible pets, living with one is not a common sight in Japan. The most common pets owned in Japan were dogs, relegating cats to the second place by a small margin.
While the majority of Japanese people do not own an animal companion, those that do, predominantly remain with only one pet per household.

Market value of pet related businesses in Japan from fiscal year 2012 to 2019 with forecasts until 2021

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Release date

February 2020



Survey time period

fiscal year 2012 to 2019; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

the market size is based on retail price (end-user price)

Supplementary notes

Research targets were manufacturers, wholesalers, retailers of pet foods and goods, and other organizations related to pet business.

Data prior to FY 2014 comes from previous reporting.
1 Japanese yen equals 0.0093 U.S. dollars or 0.0083 euros as of June 2020.
Values have been rounded.

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