Mexico: make-up non-store retail sales by channel 2018

The share of direct selling sales of make-up cosmetics in Mexico amounted to 52.3 percent of the industry's retail sales in 2018. In contrast, e-commerce sales accounted for 0.8 percent of all retail sales in that same year. Sales value in the cosmetics, perfume and toiletries industry in Mexico amounted to 44.92 billion Mexican pesos in 2018.

Non-store retail sales of make-up cosmetics in Mexico in 2018, by distribution channel

Share of non-store retail sales
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Release date

April 2018



Survey time period


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