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Average floral sales per store in the U.S. 2003-2015

Average floral sales per store in the United States in 2003 and 2015

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Sources

Release date

August 2016

Region

United States

Survey time period

2003 and 2015

Supplementary notes

The research represents buying decisions for nearly 15,000 stores and nearly $3 billion in floral product sales. The respondents represent broad business sectors involved in floral mass-marketing, including chain supermarkets, independent supermarkets, other mass marketers (including super-discounters and wholesale clubs) and grocery/service wholesalers. Given the ample floral sales representation of the survey, the broad sector representation of the respondents and the large number of stores represented, the survey findings in this report are generally reflective of the perspectives and practices of floral buyers in the U.S. mass-market floral industry.

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