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Leading 10 most popular licensed toys among children in the UK Q1 2019

This statistic presents the leading 10 most popular toy licensed properties, based on a survey of children aged 4 to 12 years in the United Kingdom (UK) in the first quarter of 2019. Among the children surveyed, 83 percent said they like Minion toys, making this the most popular license. Toy Story and The Incredibles toys ranked in second and third place, chosen by 74 percent and 70 percent of children, respectively.

Share of children who like the selected toy licensed properties in the United Kingdom (UK) as of 1st quarter 2019

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Sources

Release date

April 2019

Region

United Kingdom

Survey time period

February 13-18, 2019

Number of respondents

approx. 400

Age group

4-12 years*

Method of interview

Online survey

Supplementary notes

* Children aged 4 to 6 years were surveyed together with their parent.

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Statistics on "Toy industry in the United Kingdom (UK)"

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