Leading 10 most popular licensed toys among children in the UK Q2 2018

This statistic presents the leading 10 most popular toy licensed properties, based on a survey of children aged 4 to 12 years in the United Kingdom (UK) in the second quarter of 2018. Among the children surveyed, 82 percent said they like Minion toys, making this the most popular license. Toy Story and Ice Age toys ranked in second and third place, chosen by 75 percent and 73 percent of children, respectively.

Share of children who like the selected toy licensed properties in the United Kingdom (UK) as of 2nd quarter 2018

Share of children
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Sources

Release date

July 2018

Region

United Kingdom

Survey time period

May 18 to June 3, 2018

Number of respondents

approx. 400

Age group

4-12 years*

Method of interview

Online survey

Supplementary notes

* Children aged 4 to 6 years were surveyed together with their parent.

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Statistics on "Toy industry in the United Kingdom (UK)"

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