Mobile phone vendor market share in Spain in 2018

There were more Samsung phones in Spain than any other smartphone brand in 2018. With a market share of over 30 percent, the South Korean manufacturer ranked as the most popular smartphone brand in the Mediterranean country. The Chinese technology brand Huawei took up 19.5 percent of the total market share that year, ranking this Asian smartphone manufacturer second on the list. The popularity of Huawei in Spain is reportedly much higher than in other countries, according to the latest surveys.

The rise of mobile communication

Mobile telephony has come a long way in a relatively short period of time. The global smartphone penetration is forecast to hit over 50 percent in 2019 with the number of cellphones believed to reach 13.09 billion devices worldwide. This might be related to the fact that smartphones have become more affordable over the recent years, with the average smartphone costing around 324 U.S. dollars in 2017.

iOS popularity varies

The predominance of Android smartphones over iOS in Spain is indisputable – the Google-developed operating system held approximately 90 percent of the total market share during the period in consideration. Apple’s iOS peaked in January 2017 with 13 percent of the total share, although the mobile system popularity dwindled in the subsequent months and took up approximately 9 percent of the market by the beginning of 2019. This trend can vary significantly across countries – the popularity of iOS devices in United Kingdom, for instance, was greater than that of Android for a long while, although the Google system has gained widespread acceptance among the British population in the recent years.

Market share of the leading mobile phone vendors in Spain in 2018

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Release date



Europe, Spain

Survey time period


Supplementary notes

* Includes the variable "unknown" shown in the source.

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