Smartphones in Spain - statistics & facts

Smartphones have become more than just personal communication devices and now play a significant role in our everyday lives. Spain is no exception, with the number of smartphone users expected to exceed 36.5 million by 2028. The growing number and variety of mobile devices and smartphone applications testify to their fundamental importance. Some of the most used smartphone apps in the country include internet browsers, email platforms, social networks, and messaging apps. The development of modern technologies and increasing competition continue to drive the Spanish smartphone market forward. It comes as no surprise that in 2022, around 97 percent of Spanish households owned at least one mobile phone – making these devices an indispensable staple of the Spanish household.

Global companies dominate the market

As of June 2023, the Chinese smartphone manufacturer Xiaomi remained the most popular smartphone brand in Spain, with a market share exceeding 28 percent, placing the company ahead of the Korean tech giant, Samsung, as well as Apple. However, in terms of smartphone models, the Samsung Galaxy A12 was the bestselling Android smartphone in Spain. As for the most used operating system in the country, it is fair to state that Apple’s iOS and Android control the entire market, with Android accounting for 80 percent of the operating systems for smartphones. The most important mobile carriers are Telefónica – operating in Spain as Movistar – Vodafone, Orange, and Jazztel, providing services to nearly 60 percent of Spanish smartphone users.

Consumption

As of June 2022, the monthly mobile penetration rate in Spain exceeded 119 mobile phone users per 100 inhabitants. Several surveys indicated that approximately 20 percent of mobile phone users spent more than four hours per day on their smartphones. The increase in smartphone consumption and revenue has also been in line with the rollout of 5G technology. In 2022, 5G connections accounted for nearly half of all mobile connections in Spain. Future tech developments will continue to have an impact on the use of smartphones and network technologies - not only in Spain but globally.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Oct 4, 2023

Key insights

Smartphone market revenue
3.42bn EUR
Smartphone market volume
9.83m units
Average price per smartphone unit
350 USD
Get more insights

Editor’s Picks Current statistics on this topic

Market share held by smartphone operating systems in Spain from 2017 to 2023, by month

Operating Systems

Market share held by smartphone OS in Spain 2017-2023, by month

Revenue of the smartphones market in Spain from 2018 to 2028 (in billion U.S. dollars)

Mobile Devices

Revenue of the smartphones industry in Spain 2018-2028

Market share of the leading mobile phone vendors in Spain in 2023*

Mobile Devices

Vendor market share of mobile phones in Spain 2023

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