Most popular French-language Instagram influencers worldwide 2021
Influencers on Instagram
Instagram appears to be the most used platform for influencers: 71.7 percent of surveyed French influencers got the biggest engagement rate on Instagram (measured by the interaction of followers with the account). Furthermore, the majority of the requests for a partnership made to influencers was made through Instagram: 87 percent of the requests in average according to a survey from November 2020.
Instagram use in France
Among French young adults aged between 16 and 25 years old, Instagram was the most used social media alongside Snapchat in 2021. According to the Statista Global Consumer Survey from March 2020, 72 percent of French respondents declared using a social media such as Facebook or Instagram daily.