Instagram users in SpainIn terms of age distribution among Spanish Instagram users, they are predominantly under 35 years old (roughly 29 percent are aged between 25 and 34 years) and more likely to be female. Regardless of the gender and the age, Instagram meets the expectations of its users, who valued their satisfaction at 7.8 out of 10 points. The appeal of Instagram is so powerful that 56 percent of the Spanish population accesses Instagram several times a day.
New era for online marketingThe possibilities of online self-expression through photos and the easiness of sharing content simultaneously on social networks such as Facebook or Twitter made Instagram an attractive tool not only for individuals, but also for celebrities and businesses.
On the one hand, Instagram has become the ideal platform for celebrities and influencers to bring their lifestyle closer to followers, and promote their careers and projects. On the other hand, the photo-sharing app offers companies the opportunity to start a free business account to promote their brand and products, as well as track campaigns in the tool in terms of engagement and impression metrics. These options lend itself to e-commerce via social media marketing, especially in a country where 66 percent of Spanish internet users used Instagram to buy online in 2020.