Data relevance for the planning of digital media in Spain in 2015

The statistic shows the relevance of the data in the planning of digital media campaigns in Spain in 2015. According to the survey conducted from June to September 2015, approximately 63 percent of the respondents stated that data was really important for the development of their campaigns in social media.

Relevance of data as a Key Performance Indicator (KPI) in the planning of digital media campaigns in Spain in 2015

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Source

Release date

2016

Region

Spain

Survey time period

June to September 2015

Number of respondents

40 respondents

Method of interview

CAPI interview, questionnaire

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