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Words associated with luxury by worldwide consumers 2015

What words and phrases match your personal idea of ​​luxury?*

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Release date

November 2015


China, France, Saudi Arabia, United States

Survey time period

September to October 2015

Number of respondents

450 respondents**

Age group

30-54 years

Special properties

people who spent at least 1,000 euros for luxury goods in the six months preceding the survey

Supplementary notes

* The question was formulated by the source as follows:
"For each of the following words, please indicate to what degree they correspond to your personal idea of ​​luxury:
- Quality
- Elegance
- Sophistication
- Style
- Pleasure
- Distinction
- Service
- Exclusiveness
- Creativity
- Happiness
- Trendiness
- Investment
- Emotion
- Lightness
- Tradition
- Simplicity
- Frivolity
- Superficiality"

** 90 people were interviewed in each of the following cities: Paris, New York , Shanghai, Beijing and Dubai.

The source does not specify the exact survey method used.

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