Words associated with luxury by worldwide consumers 2015

This statistic highlights the opinion of consumers in four different countries about the words and expressions associated with luxury in 2015. For nearly 100 percent of respondents luxury was above all about quality.

What words and phrases match your personal idea of ​​luxury?*

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Release date

November 2015


China, France, Saudi Arabia, United States

Survey time period

September to October 2015

Number of respondents

450 respondents**

Age group

30-54 years

Special properties

people who spent at least 1,000 euros for luxury goods in the six months preceding the survey

Supplementary notes

* The question was formulated by the source as follows:
"For each of the following words, please indicate to what degree they correspond to your personal idea of ​​luxury:
- Quality
- Elegance
- Sophistication
- Style
- Pleasure
- Distinction
- Service
- Exclusiveness
- Creativity
- Happiness
- Trendiness
- Investment
- Emotion
- Lightness
- Tradition
- Simplicity
- Frivolity
- Superficiality"

** 90 people were interviewed in each of the following cities: Paris, New York , Shanghai, Beijing and Dubai.

The source does not specify the exact survey method used.

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Statistics on "Luxury goods in Europe"

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