Distribution of digital engagement levels of SMBs Australia 2017 by industry

This statistic displays the distribution of digital engagement levels of SMBs in Australia in 2017, by industry. In this year, around 44 percent of SMBs in the trade and hospitality industries had a high level of digital engagement in Australia.

Distribution of digital engagement levels of SMBs in Australia in 2017, by industry

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Release date

October 2017



Survey time period


Number of respondents

1,534 respondents

Special properties

SMBs with fewer than 200 employees.

Method of interview

Online survey

Supplementary notes

SMBs refers to small and medium sized businesses. Small and medium businesses are defined as businesses that employ 0-19 people and 20-199 people respectively.

Aggregated industries are defined as follows:

  • Trade and hospitality: Wholesale trade, Retail trade, Accommodation and Food Services
  • Traditional industries: Mining, Manufacturing, Electricity, Gas, Water and Waste Services
  • Professional and financial services: Professional, scientific and technical services, Financial and insurance services
  • Health, education and admin: Health care and social assistance, Education and training, Public Administration and Safety
  • Construction and Transport: Construction, Transport, postal and warehousing
  • Other services: Rental, hiring and real estate services, Administration and support services, Arts and recreation services, Other services.
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